For this project, Sui approached our team with the goal of hosting a nighttime event to generate buzz around their upcoming gaming console launch. Initially, the design concept focused on bringing in-game characters to life. However, this evolved into creating droplet-like characters inspired by the translation of “Sui” to English—water.

Spanning 10,000 square feet, the immersive experience featured foam-carved characters, a 25-foot-long oversized gaming console, two swag stations with custom merch, three interactive gaming demo spaces, a main stage, and an exclusive VIP lounge. The environment was designed to balance moody and immersive elements, using dimmed house lighting and programmed Titan Tubes, with playful, high-energy touches, including glow furniture and vibrant gaming zones.